INCREASE BRAND AWARENESS.
UWS offers a variety of non-traditional marketing strategies proven to boost your brand visibility.
INFLUENCER MARKETING
PRODUCT PLACEMENT
INFLUENCER MARKETING
Several brands have shifted their focus from traditional marketing to influencer marketing in recent years. Using influencer marketing is a highly effective way to create brand awareness since influencers already have built-in audiences that regard their recommendations highly and consider them experts in their fields. You’ll find that the creators you work with will have thousands of followers who fit your ideal customer profile. Influencers are experienced content creators who have built a strong sense of trust over the years, so their audiences are likely to be influenced by their creators when making purchasing decisions and more inclined to actually buy the product.
65%
Of Millenials are more likely to take advice from influencers than traditional media personalities
80%
Of consumers have purchased something via an influencer recommendation
41%
Of customers discover new products through influencers weekly
89%
Of companies say influencer marketing ROI is at least as good as other channels
PRODUCT PLACEMENT
Advertisements are taking up more and more informational space and becoming less effective because users can filter them. However, people pay attention to their favorite TV shows and movies. Period. By integrating products, brands can capture attention without distracting from the entertainment. The effectiveness of product placement in regards to brand awareness has been studied & proven. Consumers can’t swipe away or block and usually don’t fast forward product placements. This is why it’s one of the most organic and influential ways to reach consumers in the digital age.